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Media Campaigns

Presenting NP Thought Leadership to the Public

American Association of Nurse Practitioners - Media Campaigns

Nurse practitioners (NPs) are on the front lines of health care, using a patient-centered approach to provide quality care to people of all ages. The American Association of Nurse Practitioners® (AANP) is honored to educate the public and policymakers about the important roles NPs hold and the positive contributions NPs make to the health of our nation. The media campaigns below are just a few examples of AANP’s outreach.

National NP Awareness Campaigns

More Lifesaving NP-Delivered Care

New in 2022, AANP launched a multimedia awareness campaign that highlighted yet another example of lifesaving NP-delivered care. Watch this short video to hear Aleshia's story about how her family's NP helped identify and address a potentially life-threatening condition. Visit to learn more about the important role NPs play in increasing patients' access to high-quality care.

Lifesaving NP-Delivered Care

In 2021, NPs remained on the front lines of health care delivery, providing high-quality care to patients in a variety of settings. In this multimedia campaign, four real patients — Sophia, Sasha, Robert and Roun — shared personal stories about the lifesaving care they received from their NPs. Watch the video below and visit to learn why millions of families choose an NP for their health care needs each year.

NPs Combat COVID

In 2020, AANP launched a national multimedia campaign highlighting the work NPs are doing to ensure patients have access to quality care amid the COVID-19 pandemic. The "NPs Combat COVID" campaign includes a television commercial featuring photos and videos of real NPs working on the COVID-19 front lines. A patient-facing website,, helped educate patients about the coronavirus and the NP role. Watch the video below.

We Choose NPs

The 2018 AANP National Conference saw the official launch of “We Choose NPs,” a multimillion-dollar public awareness campaign. With television ads airing nationally on Fox, CNN and MSNBC and in select markets on Good Morning America, The Today Show and The Ellen DeGeneres Show; radio, digital and social media ads; and the patient-facing website and blog, AANP is working to inform the public—including lawmakers—of the importance of giving patients full and direct access to NP services. In addition, “We Choose NPs” highlights the ease of searching for a local NP using

Learn More About "We Choose NPs"

Veterans Deserve Care

AANP created an integrated marketing campaign to support efforts by the U.S. Department of Veterans Affairs to provide our nation's veterans with direct access to the health care services of NPs and other APRNs.

Learn More About Veterans Deserve Care