Nurse practitioners (NPs) are on the front lines of health care, using a patient-centered approach to provide quality care to people of all ages. AANP is honored to educate the public and policymakers about the important roles NPs hold and the positive contributions they make to the health of our nation. The media campaigns below are just a few examples of AANP’s outreach.
The 2018 AANP National Conference saw the official launch of “We Choose NPs,” a multimillion-dollar public awareness campaign. With television ads airing nationally on Fox, CNN and MSNBC and in select markets on Good Morning America, The Today Show and The Ellen DeGeneres Show; radio, digital and social media ads; and the patient-facing WeChooseNPs.org website and blog, AANP is working to inform the public—including lawmakers —of the importance of giving patients full and direct access to NP services. In addition, “We Choose NPs” highlights the ease of searching for a local NP using NPFinder.com.
AANP was proud to elevate the voices of America’s NPs and the AANP brand at the Republican National Convention in Cleveland, Ohio, July 18–21, 2016, and the Democratic National Convention in Philadelphia, Pennsylvania, July 25–28, 2016.
AANP created an integrated marketing campaign to support efforts by the U.S. Department of Veterans Affairs to provide our nation's veterans with direct access to the health care services of NPs and other APRNs.
AANP and the National Breast Cancer Foundation, Inc.® (NBCF) launched a "Find It. Fight It." campaign for 2015 Breast Cancer Awareness Month. The campaign publicized the critical importance of early detection tools—namely self-exams, clinical exams and mammograms—and included the message: See your Nurse Practitioner or visit NPFinder.com.