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Media Campaigns

Presenting NP Thought Leadership to the Public

American Association of Nurse Practitioners - Media Campaigns

Nurse practitioners (NPs) are on the front lines of health care, using a patient-centered approach to provide quality care to people of all ages. The American Association of Nurse Practitioners® (AANP) is honored to educate the public and policymakers about the important roles NPs hold and the positive contributions NPs make to the health of our nation. The media campaigns below are just a few examples of AANP’s outreach.

National NP Awareness Campaigns

NPs Combat COVID

New in 2020, AANP launched a national multimedia campaign highlighting the work NPs are doing to ensure patients have access to quality care amid the COVID-19 pandemic. The "NPs Combat COVID" campaign includes a television commercial featuring photos and videos of real NPs working on the COVID-19 front lines. A patient-facing website,, helps educate patients about the coronavirus and the NP role. Watch the video below.

Learn More About "NPs Combat COVID"

We Choose NPs

The 2018 AANP National Conference saw the official launch of “We Choose NPs,” a multimillion-dollar public awareness campaign. With television ads airing nationally on Fox, CNN and MSNBC and in select markets on Good Morning America, The Today Show and The Ellen DeGeneres Show; radio, digital and social media ads; and the patient-facing website and blog, AANP is working to inform the public—including lawmakers—of the importance of giving patients full and direct access to NP services. In addition, “We Choose NPs” highlights the ease of searching for a local NP using

Learn More About "We Choose NPs"

National Political Conventions—222,000 Solutions to Strengthening Health Care for America

AANP was proud to elevate the voices of America’s NPs and the AANP brand at the Republican National Convention in Cleveland, Ohio, July 18–21, 2016, and the Democratic National Convention in Philadelphia, Pennsylvania, July 25–28, 2016.

Learn More About 222,000 Solutions to Strengthening Health Care in America

Veterans Deserve Care

AANP created an integrated marketing campaign to support efforts by the U.S. Department of Veterans Affairs to provide our nation's veterans with direct access to the health care services of NPs and other APRNs.

Learn More About Veterans Deserve Care

Breast Cancer Awareness

AANP and the National Breast Cancer Foundation, Inc.® (NBCF) launched a "Find It. Fight It." campaign for 2015 Breast Cancer Awareness Month. The campaign publicized the critical importance of early detection tools—namely self-exams, clinical exams and mammograms—and included the message: See your Nurse Practitioner or visit

Learn More About Find It. Fight It.