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Nurse practitioners (NPs) are on the front lines of health care, using a patient-centered approach to provide quality care to people of all ages. The American Association of Nurse Practitioners® (AANP) is honored to educate the public and policymakers about the important roles NPs hold and the positive contributions NPs make to the health of our nation. The media campaigns below are just a few examples of AANP’s outreach.
New in 2020, AANP launched a national multimedia campaign highlighting the work NPs are doing to ensure patients have access to quality care amid the COVID-19 pandemic. The "NPs Combat COVID" campaign includes a television commercial featuring photos and videos of real NPs working on the COVID-19 front lines. A patient-facing website, NPsCombatCOVID.org, helps educate patients about the coronavirus and the NP role. Watch the video below.
The 2018 AANP National Conference saw the official launch of “We Choose NPs,” a multimillion-dollar public awareness campaign. With television ads airing nationally on Fox, CNN and MSNBC and in select markets on Good Morning America, The Today Show and The Ellen DeGeneres Show; radio, digital and social media ads; and the patient-facing WeChooseNPs.org website and blog, AANP is working to inform the public—including lawmakers—of the importance of giving patients full and direct access to NP services. In addition, “We Choose NPs” highlights the ease of searching for a local NP using NPFinder.com.
AANP created an integrated marketing campaign to support efforts by the U.S. Department of Veterans Affairs to provide our nation's veterans with direct access to the health care services of NPs and other APRNs.