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Reach Your Target Audience – Nurse Practitioners (NPs)

In the ever-changing health care space, the American Association of Nurse Practitioners® (AANP) can help you achieve dialogue and visibility with nurse practitioners (NPs) while positioning yourself as an organization that truly values the contributions of the NP role.

NPs have cared for patients of all ages for more than half a century by completing assessments, ordering and interpreting diagnostic tests, making diagnoses and managing treatment plans. This long standing dedication to quality care has led to millions of patients choosing NPs as their health care providers, with visits totaling more than 1.06 billion annually. AANP represents the interests of more than 385,000 licensed NPs in the U.S. AANP sponsorship opportunities provide visibility, engagement and recognition to our NP Audience.

For questions or general inquiries, please visit the AANP Help Center.

Explore the opportunities below, and contact AANP to get started!

Are you looking for:

  • Advertising Opportunities

    Reach up to 385,000 NPs by Advertising With AANP

    AANP e-Bulletin

    The AANP e-Bulletin is a weekly, electronic newsletter distributed via email to AANP members every Thursday. For a rate card and more information, please contact James DeBois.

    AANP SmartBrief

    A daily, electronic newsletter, AANP SmartBrief is emailed to more than 121,000 contacts every business day. Current subscribers include members and nonmembers — and thanks to digital sharing capabilities, this newsletter reaches untold numbers of interested readers. For more information and a rate card, contact Claire Dwyre.

    Journal of the American Association of Nurse Practitioners (JAANP)

    A digital publication, JAANP has a subscriber base of approximately 121,000. For more information about the advertising opportunities, contact Amber Howard.

    JAANP Resource Center

    With specialties ranging from addiction medicine to pulmonology, and additional practice topics like informatics, telehealth and health policy, the JAANP Resource Center offers a library of content and sponsored content opportunities. Promotional opportunities include digital banner ads, custom access emails, analytics reporting and more.

    View the JAANP Resource Center

    The Journal for Nurse Practitioners (JNP)

    Published as an electronic journal, JNP has approximately 121,000 subscribers. For more information, contact Kenneth Naylor.


    Conference Advertising

    AANP conferences offer a multitude of advertising opportunities. The list of specific offerings is tailored to each conference and will be posted in the Conference Opportunities section of this page in the months leading up to an event. In the meantime, AANP invites you to connect with the conference team to begin the conversation.

  • Partnership Opportunities

    Add a Strong Partner for Your Organization

    AANP Affinity Program

    AANP carefully selects reputable retailers to bring member-only savings on products and services. Benefit from exposure to AANP members, and provide a valuable service to the NP community. For information, contact AANP's Vice President of Membership Liz Messner.

    View the Affinity Program

    Project-based Partnerships

    Do you have a specific project or initiative that impacts NPs, patient care or health care? AANP partners with select organizations to coordinate and promote initiatives to our members.

    Collaborative Alliances

    AANP is pleased to collaborate with a variety of organizations and health care industry leaders to improve public health and increase visibility of the NP role.

    Learn More

    AANP Corporate Council

    AANP Corporate Council is the premier partnership opportunity for corporations and organizations interested in connecting with more than 385,000 licensed NPs nationwide. Learn more in the Corporate Council section of this page.

  • Educational Opportunities

    Provide Continuing Education to NPs

    Accreditation for Continuing Education (CE) Activities: AANP is committed to the development of educationally sound CE that is relevant to NP practice. Through accreditation, you can ensure your CE activities are consistent with AANP quality standards and share your content with an active community of NPs. Complete the online AANP accreditation application to begin.

    Learn More

    CE Activity Funding: AANP develops multiple CE activities each year that are funded by industry grants. Through developing CE with AANP, you can help ensure that NPs are educated in the latest developments in treatment, pharmacology and practice management. For information, contact the AANP Education Department.

    Educational Opportunities at Conferences: AANP conferences offer several NP education opportunities, including live product theaters for you to present your latest and greatest products. The list of specific offerings is tailored to each conference and will be posted in the Conference Opportunities section of this page in the months leading up to an event. In the meantime, AANP invites you to connect with the conference team to begin the conversation.

  • Research Opportunities

    Direct Your Research, Development and Marketing by Hearing Straight From NPs

    NP Influence: Get your survey questions in front of America’s largest online panel of NPs. With more than 5,000 clinicians practicing in primary care, acute, mental health and other health care specialties, our panelists’ opinions and experiences shape the future of health care and inform the development of health care products, therapies and public policy nationwide.

    Learn More

    Get Started



    Data Collection Program: Are you interested in sampling NP conference attendees in person? The AANP national conference is a great point of access to the NP workforce. Researchers can apply for an opportunity to host a table at the AANP national conference to recruit attendees into their paper-based or online survey. For information, contact the AANP Research Department.

    Learn More

  • Conference Opportunities

    Participate in AANP Conferences

    Conference Inquiries: AANP conferences offer a multitude of sponsorship, advertising, research, education and exhibiting opportunities. The list of specific offerings is tailored to each conference and will be posted in this section in the months leading up to an event. In the meantime, AANP invites you to connect with the conference team to begin the conversation.

AANP Corporate Council

Unite Your Vision with AANP's

AANP Corporate Council is the premier partnership opportunity for corporations and organizations interested in connecting with more than 385,000 licensed NPs nationwide, offering a unique way to showcase your support for the NP role, conduct market research and focus groups, meet with AANP leadership and use AANP’s marketing channels to reach NPs. Join the AANP Corporate Council to learn what NPs want, hear what NPs need and reach NPs effectively.

Learn More About AANP Corporate Council

Download the Corporate Council Brochure